Simon Rosenqvist
Design leadership across product, customer experience, and brand.
I lead design teams and build the tools they work with — grounded in cognitive science, proven in automotive, fintech, and music. This is where I write about the work.
Latest
Accident Models
A tour of accident models—from blame-focused ‘bad worker’ thinking to Safety-II and resilience engineering—with practical implications for designing safer automotive interfaces.
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Building a Color Contrast Design Jig
How I created a visual tool to explore color relationships and solve contrast requirements in automotive interface design
Jigs, Not Tools
Building personal utilities instead of general tools - why jigs matter for designers
11ty RSS Feed Setup: Three Plugin Problems and How I Fixed Them
Dependency management, configuration conflicts, and deprecated APIs while setting up RSS feeds in 11ty
UX Design's Role in the Automotive Sales Lifecycle
Understanding how UX design impacts every stage of the customer journey, from initial interest to long-term advocacy in the automotive industry.
Moving the Blog to 11ty
Moved the blog away from pure HTML and migrated to 11ty
AI hardware products
Why should companies invest in AI hardware products for software solutions? Both Humane's AI pin and Rabbits R1 thought so despite The high costs, complexities, and distribution challenges.
How has the role of the UX designer changed?
How have the role of the UX designer evloved over the years?
The Evolution of UX Design
The evolution of UX design roles and responsibilities
How to Become a Design Engineer as a Designer
Moving from design to design engineering is challenging but achievable. Here's the technical and organizational hurdles to look out for.
How to adapt to AI as a Designer?
If we feel urgency about AI what should we do?
Command line and prompt interfaces
A blogpost about design patterns for ai and the new types of interactions that are needed and enjoyed
The Blunt and Sharp end of AI
What is the blunt and sharp end of organisations and how does it affect the design of AI tools?